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The Art of Innovation
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1. Make meaning
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A woman is often measured...
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2. Make mantra
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The mission of Wendy's
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Mantra of Wendy's
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Nike Mantra
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FedEx Mantra
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eBay Mantra
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Dilbert Mission Statement Generator
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3. Jump to the next curve
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Curve 1: Ice Harvesting
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Curve 2: Ice Factory
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Curve 3: Refrigerator
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4. Roll the DICEE
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Deep: Fanning (Reef)
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Sandle by Reef
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Intelligent: BF-104 Flashlight
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Complete: Lexus
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Elegant: Nano (Apple)
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Emotive: Harley Davidson
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5. Don’t worry, be crappy
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6. Polarize people
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7. Let a hundred flowers blossom
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8. Churn, baby, churn
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9. Niche thyself
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Uniqueness to Value
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Compete on Price
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Stupid Corner
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Dot com Corner
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High and to the right corner
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Breitling Emergency
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SmartCar
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Trek Lime
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LG Kimchi Refrigerator
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10. Follow the 10/20/30 rule
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10 slides
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20 minutes
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30 point font
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11. Don’t let the bozos grind you down
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Bozo Quote 1
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Bozo Quote 2
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Bozo Quote 3
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Bozo Quote 4
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Contact info
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